12 June 2014
Launch of Transform’s new social enterprise
Enterprising Transport: economic opportunities in sustainable transport 
To celebrate the launch of our new social enterprise, TRAC, we’re holding a launch event with John Swinney MSP, the Scottish Council for Development and Industry, Sustrans, Virgin Trains and Enterprise Rent-A-Car.
The launch is being held from 6-8pm on Wednesday 25 June in central Edinburgh.
As well as Cabinet Secretary John Swinney MSP, we will be bringing together a panel of some of the sharpest minds from our network.
Ross Martin from the Scottish Council for Development and Industry will talk about the economic importance of transport connections between and within cities. Ben Thierry will tell us how Enterprise Rent-A-Car are developing their business through car-sharing and smarter travel. John Lauder from Sustrans will discuss the economic benefits of investing in active travel. And Damien Henderson will talk about how sustainable travel is important in his business, Virgin Trains.
TRAC is a new part of Transform Scotland. We’ve set it up as social enterprise to help other organisations build support for sustainable transport in Scotland, improve transport services and facilities, promote greener ways to travel, and secure investment and support for the sustainable transport industry.
We will start at 18:30 for panel presentations and discussion, and afterwards for a drinks reception. Doors open from 18:00.
If you would like to attend please email jetta.doran@transformscotland.org.uk